federalcontracting
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- Nov 25, 2025
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Completing your SAM registration is a major milestone, but for small businesses, it is just the starting line. The real value of being registered lies in the exclusive access it grants to "set-aside" contracts.
The U.S. government has a mandate to award 23% of all prime government contract dollars to small businesses. This equates to billions of dollars reserved specifically for companies that fall into certain socio-economic categories. However, you cannot claim these contracts unless your SAM profile is perfectly optimized to reflect your status.
The Big Four Certifications Your SAM registration serves as the self-certification portal for several key programs. While some require formal approval from the SBA (Small Business Administration), they all link back to your SAM profile.
NAICS Codes: The Language of Opportunity During registration, you select NAICS (North American Industry Classification System) codes. These codes define what you do. A common mistake is selecting only one code. To maximize your set-aside potential, you should list your primary NAICS code (which determines your size standard) and multiple secondary codes. This broadens the scope of contracts you are eligible to bid on.
Why Accuracy Matters Falsely claiming a set-aside status in SAM is a serious offense. The government performs audits, and penalties for misrepresentation include debarment and heavy fines. It is crucial that your corporate documents (Operating Agreements, By-Laws) match the claims made in your registration.
Conclusion Your SAM registration is more than a compliance requirement; it is a marketing tool. By correctly configuring your small business attributes, you move from competing against giants like Lockheed Martin to competing in a smaller, more winnable pool of peers.
Unsure if you qualify for a set-aside? Federal Contracting Center can review your business structure and help you optimize your SAM profile to capture these lucrative opportunities.
The U.S. government has a mandate to award 23% of all prime government contract dollars to small businesses. This equates to billions of dollars reserved specifically for companies that fall into certain socio-economic categories. However, you cannot claim these contracts unless your SAM profile is perfectly optimized to reflect your status.
The Big Four Certifications Your SAM registration serves as the self-certification portal for several key programs. While some require formal approval from the SBA (Small Business Administration), they all link back to your SAM profile.
- Woman-Owned Small Business (WOSB): For businesses at least 51% owned and controlled by women.
- Service-Disabled Veteran-Owned Small Business (SDVOSB): For veterans injured in the line of duty who own 51% of the firm.
- HUBZone: For businesses operating in historically underutilized business zones.
- 8(a) Business Development Program: A powerful nine-year program for socially and economically disadvantaged firms.
NAICS Codes: The Language of Opportunity During registration, you select NAICS (North American Industry Classification System) codes. These codes define what you do. A common mistake is selecting only one code. To maximize your set-aside potential, you should list your primary NAICS code (which determines your size standard) and multiple secondary codes. This broadens the scope of contracts you are eligible to bid on.
Why Accuracy Matters Falsely claiming a set-aside status in SAM is a serious offense. The government performs audits, and penalties for misrepresentation include debarment and heavy fines. It is crucial that your corporate documents (Operating Agreements, By-Laws) match the claims made in your registration.
Conclusion Your SAM registration is more than a compliance requirement; it is a marketing tool. By correctly configuring your small business attributes, you move from competing against giants like Lockheed Martin to competing in a smaller, more winnable pool of peers.
Unsure if you qualify for a set-aside? Federal Contracting Center can review your business structure and help you optimize your SAM profile to capture these lucrative opportunities.
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